Initiative
Me My Glasses And I
A 360° communications campaign promoting Visilab’s services to a client base of young adults.
In cooperation with our partners Relax in the Air and Xenoht.net
Generation of leads
Implementation of a strategy designed to collect qualified email addresses.
Creation of brand awareness
Roll-out of a campaign offering a high level of exposure and strong potential for identification and recognition.
Multiplier effect
Orchestration of a strategy aimed at collecting large numbers of contacts via sharing on social media sites.
Microsite
The nerve centre of the initiative, a microsite uniting Internet users and promoting the sharing tools.
Activation
The #MeMyGlassesAndI initiative stimulated Internet users’ interest and motivation, successfully leveraging their willingness to attract new participants to the microsite.
Display campaign
Synchronous operation of the main social networks to quickly collect contacts in a targeted audience.