Generation of leads
Implementation of a strategy designed to collect qualified email addresses.
Creation of brand awareness
Roll-out of a campaign offering a high level of exposure and strong potential for identification and recognition.
Orchestration of a strategy aimed at collecting large numbers of contacts via sharing on social media sites.
The nerve centre of the initiative, a microsite uniting Internet users and promoting the sharing tools.
The #MeMyGlassesAndI initiative stimulated Internet users’ interest and motivation, successfully leveraging their willingness to attract new participants to the microsite.
Synchronous operation of the main social networks to quickly collect contacts in a targeted audience.