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MethodologyWe believe that everyone can contribute to a creative ad campaign, from art director to designer to copywriter to layout specialist to sales manager. To make the most of this combined energy, we use an ideally adapted brainstorming technique called The Wall®. Without betraying trade secrets, we will say that it allows us to generate competing ideas, to bring the best ones bursting forth and to steer this embryonic stage of our work towards the most compelling solutions. While The Wall® launches us into the realm of dreams, we also know all about down-to-earth matters such as planning, budgeting, negotiating, purchasing and monitoring. We are totally independent from other companies and suppliers. Our preference goes to close relationships with clients based on trust, commitment and mutual respect that enable us to strive together for the utmost quality. |
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